Each copywriter's nightmare. We write beautiful copy to get a client, who takes one look and says, "You can't be severe! This really is as well sales-y...or as well easy...or as well various..." And I am reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Searching back, I should have been coaching for what I do now. I had plenty of enthusiasm. People often teased, "You're selling cats!" Certain sufficient, many guests went up with ...