Want to host a webinar? Great! There are three things you must do in order to successfully hold a webinar… 1. Host a webinar 2. Conduct a webinar 3. Produce a webinar
Host a Webinar Before you can show your information to hundreds of people at the same time, you have to choose a webinar hosting company. There are several including GoToWebinar, Web Ex, Omnovia, Adobe Connect and so on.
Most webinar hosting companies require your attendees to ”register” for your webinar. You decide how much information you require for the registration, but here is a million dollar tip. If you require FULL CONTACT information, then you can remind your attendees the day of the webinar with an email …or even an automated phone call using VoiceShot. How cool is that!
Another benefit to getting full contact information, especially a mailing address, from your viewers is that you can send a piece of direct mail to gather more sales. If you want, you could even follow-up with a personal phone call in order to make more sales.
So a webinar hosting company not only allows you to ”register” your attendees, they also provide the technology so that your attendees can see your computer screen and hear your voice (either over the phone or by computer mic).
Conduct a Webinar After you have chosen your hosting company and gotten all the details set up, you will next conduct your webinar. Most people use a powerpoint in either slide show or presentation mode, but you can also use a spreadsheet, web sites on the internet, or even a video.
Be careful with videos. While the sound will come through fine, a full-motion video can fall behind. So your viewers might hear the person talking but not see them moving. As an alternative, you could post a still picture of a successful client or student giving a testimonial, and that can do wonders for your sales.
When conducting a webinar, consider using the ”polls” feature. It will allow your viewers to interact with you, and it will give you an idea of what they thing about your presentation and product. If you can figure out their objections and then provide an answer, you will have a GREAT webinar.
Produce a Webinar After your live webinar, you want to make a replay available. Not only is this common courtesy for those who could not attend live, but you will also generate more sales because some will watch it over again and even share the webinar replay with their friends.
Start by recording your webinar on a second computer using a software called Camtasia. The second computer takes a spot on your webinar as a ”viewer.” Turn on the record button and begin.
As you record, keep the chunks short, only 8 to 10 minutes each. This will help you avoid buffering issues. Save these chunks in a swf format. Camtasia will let you do this and even let you arrange them into an easy-to-read table of contents for replays
So there you have it…host a webinar, conduct a webinar and produce a webinar. It is really not that complicated and can make you a ton of money if you do it right!
Stephen Beck is an expert at showing individuals and small businesses how to increase their bottom lines using webinars! He invites you to an amazing FREE weekly webinar to discover how tohost a webinar and other webinar secrets. Hurry, these fill up fast! Grab up your place here: http://www.WildlyWealthyWebinars.com.
