Ranking high in Google’s search results can have a phenomenal result on the successfulness of your business. You can either engage the experience of a Search Engine Optimisation company, or if you've got the time, there are some changes you can make to your internet site yourself.

Step 1: Keyword Research

What keywords do you think your clients would type in to search for your products? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and likelier to be what your clients are looking for (for instance. ” Search Engine Optimization Australia”).

Write down as much as you can think about. Brainstorm with your team. Think about alternative words. Consider geographical phrases if they are necessary to your client (e.g. “house cleaning Hornsby”). Also, get some ideas from your competition ‘ websites. Try and start a list of 20-30 keyword phrases.

Choose the 2 key-phrases you believe would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to reach top rankings. If you want to rank high in Google for the keyword “insurance”, you've got a very long journey ahead. So try your absolute best to choose two keyword phrases that are the most relevant to you business but that are not obscure nor competitive. It’s a brilliant idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)

Once you’ve chose your 2 best keyword phrases the following step shows you how to make some improvements to your home page.

Step 2: Web Copy

Web copy appertains to all the words or text on your website. Because content is king in the world of search websites, your key phrases must be placed strategically on your web page to convince Google that your content is exceedingly related to those keywords. The more distinguished they are the better. (Remember that as critical as search engines are, buyers come first, so make sure your copy also reads well.)

Here’s how it's possible for you to increase each keyword’s prominence:

Place your keywords in headings, preferably at the start of the heading;

Include keywords toward the head of the page;

Bold or italicise keywords where suitable;

Rather than having a link to another page that announces “Click here to read more “, interpret it to include your keywords, e.g. “Read more about our seo copywriting Services”.

A vital tip is to also include these keywords in your HTML “title tag”. Use your content manager's system to make these changes yourself, or maybe ask your web developer to do it if you are doubtful how.

Once you have fine-tuned your index page, consider adding new content, for example detailed descriptions of what you offer, FAQs and educational articles about your services and products. (If you do not need to write these yourself, they can be found for free on the web – try a search for “articles directory”).

It's also good to bear in mind that search sites can only read text, not footage. Regularly web developers implant words in pictures to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking

Each link from another website to your internet site (not from your internet site) is considered by search websites as a vote of acceptance for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should have relevance to your industry, and ideally highly rated themselves. 10 high quality links count much more than 500 links from arbitrary websites. In the same way your personal business network can have a big effect on the successfulness of your business, so too the web network you build on the internet.

Brainstorm all the relevant internet sites that would link to you, for example non-competing firms, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your internet site. Most people will not respond first time round, so a follow-up phone call is mostly needed.

How do I monitor my results?

Monitor your rankings in Google over the following few months by typing your selected keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.

The above process can be also be repeated for each page of your. Site. Do not forget to keep updating your content, and repetitively increase the quantity of links to your website.

As you see your rankings climb you must see a correspondent increase in net traffic and a serious rise in sales enquiries. Be certain to record the source of your shopper enquiries, so that you can measure the successfulness of your marketing efforts.

Remember, if you measure it, you can improve it.

You can follow up on this data by reading my seo specialist blog. There will be great free tips about Google rankings.