Recently, a news website reported that the CEO of Google, Eric Schmidt, is often frustrated when people keep asking him about the ranking algorithm that the mega search engine uses. Reportedly, individuals keep asking why the Google refuses to reveal its 200 elements in ranking list.

To his recurring question, Schmidt disclosed that the reason why Google does not share its algorithm is that there is no concrete factor in making their rankings. Due to the frequent development of technology, the company has to make numerous changes to its algorithm. As a result, Google would rather not publish the process to the whole world because they do not want to deal with the scrutiny of the SEO community with every modification they make.

Google is also worried that if they publish the current algorithm, this vital piece of information may be exploited by online marketing communities and some search engine optimization groups, and things might get ugly. True enough, if Google revealed their algorithm, not only those who wish to use it for good have the knowledge. The algorithm opens doors for all Internet beings, including those who are up to no good.

As of the moment, those who are involved in SEO can do their best in analyzing the changes that Google makes with every update. The changes that the company makes are usually not that drastic, which allows those who are interested in search engine optimization to perfect their skills founded on research. It is wise for those who are relatively fresh to SEO to first undertake the basic concepts of SEO instead of going head to head with new algorithms.

Harnessing search engine optimization as well as online marketing will always be challenging for any aspirant and SEO companies. This is a challenge for newcomers to find a good SEO company that is able to keep up with Google’s SEO algorithm alterations and reach the desired results needed.

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