The address of your website right after www is called the domain name, as in 'Google' in www.google.com.
So what goes into making a domain name a good one?
On no account, should the web address of your site be a difficult one to write or remember. The address is supposed to help, not be an obstacle. You can definitely think about the name of your company for a domain name. On the other hand, you can also favor a phrase that promotes your own identity and what you are offering.
It is expecte...